Participating in the company's wealth also means building intangible assets (brand, domain name and databases) in a secure way and having the right reflexes to defend them.

PUBLIC

• Webmaster, Community manager, people involved in the company's image
• Non-specialist lawyers
• IT managers

TRAINING OBJECTIVES

• How to build up your intangible assets, the company's wealth
• Understand and acquire the strategic reflexes for defending intangible assets
• Defend your acquired rights and understand the issues related to their e-reputation